CREATIVE OBJECTIVE
(Concept work)
This ad was presented in at a pitch as part of a rebrand for ZeroWater, to build brand awareness while positioning ZeroWater as a high-quality, luxury product. We proposed to lighten the colors, use more blues, less black and red, and focus on engaging the high-energy, active mom as well as the nutrition-conscious adult. The campaign highlighted the active lifestyle of the target customer base while also building a welcoming, engaging and accessible community.
ROLE
Art direction + Design