CREATIVE OBJECTIVE
These infographics were designed to position Telefónica as a thought leader specific to Millennials aged 18 – 30 and to showcase and introduce the Millennial Elites. Millennial Elites were uncovered as a result of Telefónica conducting the largest global survey to date, of Millennial adults aged 18 - 30 (more than 12,000 respondents in 27 countries). The Millennial Elites are the 11% of those 12,000+ who will drive change through technology. These infographics were translated into several languages and pushed through Telefonica's social media outlets in an effort to reach millions.
Proof Integrated Communications and Telefonica - TELEFÓNICA’S GLOBAL MILLENNIAL SURVEY: A Global Conversation Focused on the Future was named a finalist in PR News’ Social Media Icon Awards in the category of Best Infographic.
ROLE
Art direction + Concept + Design