VF Corporation is the parent company to The North Face, Vans, Timberland, Lee, Wrangler and various other outerwear and jeanswear brands.
CREATIVE OBJECTIVE
This brochure was designed for a launch event to welcome the recently acquired, private global workwear company, Williamson-Dickie Mfg. Co., by VF Corporation, adding to their portfolio of brands.
ROLE
Art direction + Concept + Design
VF Corporation is the parent company to The North Face, Vans, Timberland, Lee, Wrangler and various other outerwear and jeanswear brands.
CREATIVE OBJECTIVE
Branded VF's cyber security initiative that reached the corporation, globally. Creative materials included concept ideation, logo mark, branded visual assets and tactics.
ROLE
Art direction + Concept + Design
VF Corporation is the parent company to The North Face, Vans, Timberland, Lee, Wrangler and various other outerwear and jeanswear brands.
CREATIVE OBJECTIVE
A high-energy video that highlight aspects of VF Corporation and showcases their Europe Headquarters in Stabio, Switzerland, and their brands.
ROLE
Art direction
CREATIVE OBJECTIVE
Nominated for the North American Excellence Award. #UNSTOPPABLE is a campaign designed to introduce, engage, and ultimately drive contributions for our Paralyzed Veterans. It encourages sports enthusiasts and people everywhere to celebrate the stories of paralyzed veterans who embody the unyielding spirit to overcome adversity and conquer challenges. This campaign includes 3 print ads, a 60-second video which is currently airing during all Redskins games at FedEx Field, social media advertising and digital ads.
ROLE
Art direction + Concept + Design
CREATIVE OBJECTIVE
Nominated for the North American Excellence Award. This microsite was created as a campaign landing page that matches the tone and style of the rest of the creative while providing more information about the organization, its members, and the paralyzed athletes featured in the campaign. The primary goal is to build awareness of the brand while positioning it as edgy, tenacious and unstoppable. The secondary goal is to leverage that increased brand awareness to attract new corporate sponsors and increase donations. View the site at unstoppablepva.org
ROLE
Art direction + UI/UX + Design
CREATIVE OBJECTIVE
Create association brand awareness about the use of natural gas in your home, focusing on the cooking aspect and natural gas benefits. Deliverables included digital ads, social media and print ads.
ROLE
Concept + Art direction + Design
CREATIVE OBJECTIVE
The CEO of Intel presented at the CES 2016 conference to discuss online harassment and how Intel is getting involved to bring awareness to the issue. Various materials were created to support his presentation, such as the infographic and various other print take-aways, and the presentation highlighting important facts that was projected behind him and the panel as he spoke.
ROLE
Art direction + Design
Concept + Art Direction
CREATIVE OBJECTIVE
Natural gas food truck to create association brand awareness in a very targeted and unique way, for legislators and their staff support.
ROLE
Art direction + Design
VF CORPORATION
LOWE’S
TENGA - UNITED STATE(S) OF MASTURBATION
VALSPAR
EQUAL JUSTICE WORKS
AARP
INTEL
ROLE
Concept + Art direction + Layout design
CREATIVE OBJECTIVE
Created, designed and wrote headlines as examples of creative work to support a solicitation for a public engagement campaign to begin in 2017. These examples supported our response and complimented other digital and social outreach tactics to reposition the Museum as a place that is not only about history but about the relevance of the lessons of history today.
ROLE
Art direction + Concept + Design
CREATIVE OBJECTIVE
(Concept work)
The objective of this ad is to highlight Dominion’s strong and multi-faceted commitment to the communities it serves, through the illustration of a tree made of power cords, each branch representing the different non-profit causes that the foundation supports; basic human needs, the environment, education and promoting community vitality.
ROLE
Art direction + Concept + Design
CREATIVE OBJECTIVE
(Concept work)
This ad was presented in at a pitch as part of a rebrand for ZeroWater, to build brand awareness while positioning ZeroWater as a high-quality, luxury product. We proposed to lighten the colors, use more blues, less black and red, and focus on engaging the high-energy, active mom as well as the nutrition-conscious adult. The campaign highlighted the active lifestyle of the target customer base while also building a welcoming, engaging and accessible community.
ROLE
Art direction + Design
CREATIVE OBJECTIVE
A new logo and website was created to help the Brem Foundation gain brand recognition and additional funding to continue fulfilling their mission. Together, a brand and website helps them communicate their purpose and determination to potential supporters, while educating their target audience about the importance of early detection.
Additionally, a program within the Brem Foundation was created named Re-Bra, that facilitates an easy way for breast surgery patients to donate their pre-surgery bras to low-income women who cannot afford bras of their own. A logo was also designed for this initiative.
ROLE
Art direction + UI/UX + Design
CREATIVE OBJECTIVE
Created social media tiles and infographics to promote tourism and business growth in Mexico.
ROLE
Art direction + Concept + Design
CREATIVE OBJECTIVE
The Snapple Tri Team is a community of the best triathletes - from beginners to pros - supported by the best companies. The team needed to update their online presence in order to market their group and attract more potential team members.
Visit SnappleTriTeam.com
ROLE
Design + Art direction
CREATIVE OBJECTIVE
This campaign was designed to increase awareness and boost corporate reputation by positioning ULA as the undisputable, trusted and reliable government space launch partner. The collage of words was used to highlight the strengths of ULA and explain why they continue to be a trusted and reliable partner for space launch. The campaign included print and digital ads.
ROLE
Art direction + Design
CREATIVE OBJECTIVE
These infographics were designed to position Telefónica as a thought leader specific to Millennials aged 18 – 30 and to showcase and introduce the Millennial Elites. Millennial Elites were uncovered as a result of Telefónica conducting the largest global survey to date, of Millennial adults aged 18 - 30 (more than 12,000 respondents in 27 countries). The Millennial Elites are the 11% of those 12,000+ who will drive change through technology. These infographics were translated into several languages and pushed through Telefonica's social media outlets in an effort to reach millions.
Proof Integrated Communications and Telefonica - TELEFÓNICA’S GLOBAL MILLENNIAL SURVEY: A Global Conversation Focused on the Future was named a finalist in PR News’ Social Media Icon Awards in the category of Best Infographic.
ROLE
Art direction + Concept + Design
CREATIVE OBJECTIVE
Create brand guidelines for a newly incorporated small business located in Washington, DC.
ROLE
Art direction
ROLE
Concept + Art direction + Design
CREATIVE OBJECTIVE
(2007-2011) The goals of these courses (EducationUSA Adviser Orientation and Fundamentals of EducationUSA Advising) were to provide EducationUSA advisers with the information and skills needed to assist students in accessing U.S. higher education opportunities. These online courses provided in-depth knowledge on topics ranging from the U.S. higher education system; the admissions and financial processes; and professional development for EducationUSA advisers worldwide. The course included scenario-based questions, activities, and graded final exams to test the advisers’ knowledge at the end of each section.
The website, Your 5 Steps to U.S. Study, gave students additional information about U.S. higher education opportunities, and step-by-step instructions on how to prepare and apply to colleges and universities within the United States. This project also included marketing materials that was provided to universities nationwide to promote education abroad.
ROLE
Project management + Art direction + Design + Development
